Gurwinder Bhogal

The Oxytocin paradox fuels tribalism - while often labeled the 'love hormone,' it actually increases parochial altruism, intensifying affection for our own tribe while simultaneously heightening hostility toward outsiders.

The Rumpelstiltskin Effect drives modern anxiety - the act of naming and pathologizing normal human emotions can inadvertently transform manageable stress into a permanent, identity-defining disability.

Hyper-niche AI content will trap our attention - as AI masters the content creation cycle, it will generate hyper-personalized media that exploits individual psychological triggers more effectively than human-made content ever could.