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for Creators

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β€œthey do a whole host of things, such as looking through my Google Search Console, looking through my CRM, saving me 500 grand plus when it comes to my costs.”

β€” Eric Siu
Leveling Up with Eric Siu

β€œthe key thing is one, how are you minimizing the blast radius? Right. So if someone hacks you... you don't want to just let it do whatever it wants.”

β€” Eric Siu
Leveling Up with Eric Siu

β€œthe difference between AI that helps your business and AI that embarrasses you in front of a client comes down to one thing, trust infrastructure.”

β€” Eric Siu
Leveling Up with Eric Siu
#5
APR 7, 2026WaitWhat

The β€œmost stressed” wellness CEO, with Calm’s David Ko

  • β€’

    Leadership must embrace mental health initiatives

    β€œIf it's not embraced at the leadership level, I think things can get muted or it's just another benefit.”

    β€” David Ko
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    Vulnerability is a critical leadership strength

    β€œI do try to practice what I preach. And the biggest thing that I do is I try to be very vulnerable in front of them.”

    β€” David Ko
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    Executives face immense hidden stress levels

    β€œMany of them said, no, they didn't feel safe yet to have these conversations in more of a public format.”

    β€” David Ko
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    Mental health is a global systemic movement

    β€œIt's really not just about one individual, one company. It's really more about how do you create more of a movement.”

    β€” David Ko
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    Calm users drive constant CEO pressure

    β€œI am the most stressed out CEO you will ever meet... because every second of every day, someone is turning to us for help.”

    β€” David Ko
#4
APR 7, 2026Eric Siu

I Took The Risk.. And It Paid Out (Literally)

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    AI agents save $500k in annual business costs

    β€œthey do a whole host of things, such as looking through my Google Search Console, looking through my CRM, saving me 500 grand plus when it comes to my costs.”

    β€” Eric Siu
  • β€’

    Trust infrastructure prevents AI agents from going rogue

    β€œthe difference between AI that helps your business and AI that embarrasses you in front of a client comes down to one thing, trust infrastructure.”

    β€” Eric Siu
  • β€’

    A chief-of-staff agent provides hierarchy and context

    β€œAlfred is our chief of staff. So Alfred sits at the very top. And then what happens is you have other agents that report to it.”

    β€” Eric Siu
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    Minimize blast radius with limited agent permissions

    β€œthe key thing is one, how are you minimizing the blast radius? Right. So if someone hacks you... you don't want to just let it do whatever it wants.”

    β€” Eric Siu
  • β€’

    Clone specialized agents to scale team productivity

    β€œI've now cloned that agent for my team to use... I already have all the existing SEO intelligence from day one.”

    β€” Eric Siu
#3
APR 3, 2026John Wall and Christopher Penn

Lots of AI Marketing News

  • β€’

    OpenAI shutters Sora due to high GPU costs

    β€œOpenAI is basically saying, yes, Sora melts our GPUs.”

    β€” Christopher Penn
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    Google dominates AI through superior hardware efficiency

    β€œGoogle basically came up with this algorithm... that makes data centers... six to eight times more efficient.”

    β€” Christopher Penn
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    Command line tools outperform AI context protocols

    β€œBecause it doesn't use AI, it doesn't eat into your token budget.”

    β€” Christopher Penn
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    Software without APIs faces an existential crisis

    β€œIf a software company... does not have an API and a command line tool... they're dead.”

    β€” Christopher Penn
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    AI agents will automate repetitive marketing tasks

    β€œMarketing Automation Software is ripe for tools like Claude Code to take on because it's all the same repetitive stuff.”

    β€” Christopher Penn
#2
APR 2, 2026Eric Siu

Your Competitors Are 100xing With This AI

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    Companies are cutting staff lacking AI fluency

    β€œThey're looking at the non-technical people that aren't AI native and they're going to be cutting.”

    β€” Eric Siu
  • β€’

    Internal AI teams are replacing expensive software

    β€œThey built the solutions to replace a lot of the systems that they're paying for.”

    β€” Eric Siu
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    Zapier measures employees with an AI matrix

    β€œZapier, for example, they have four levels where they're looking at employees and measure them on performance.”

    β€” Eric Siu
  • β€’

    Leaders must drive AI fluency bottom-up

    β€œYou have to be driving AI fluency from the very bottom.”

    β€” Eric Siu
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    AI acts as a massive intelligence amplifier

    β€œMoney amplifies your nature. AI amplifies your intelligence.”

    β€” Eric Siu
#1
APR 2, 2026WaitWhat

How to think faster and talk smarter, with Matt Abrahams

  • β€’

    Start pitches like an action movie

    β€œYou should start pitches and presentations like an action movie.”

    β€” Matt Abrahams
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    Anxiety is part of the human condition

    β€œWe believe it's part of the human condition.”

    β€” Matt Abrahams
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    Exhale twice as long as you inhale

    β€œYou want your exhale to be twice as long as your inhale.”

    β€” Matt Abrahams
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    Move with purpose to channel adrenaline

    β€œIf you move with purpose, you can give that adrenaline a place to go.”

    β€” Matt Abrahams
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    Prioritize emotion over information for retention

    β€œNeuroscience has taught us emotion gets into our brains differently than information.”

    β€” Matt Abrahams

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