- β’
Cold case units prioritize family peace
βAnd the core of why we do it, and most importantly, you know, why the podcast? Why are we using that avenue? Why are we using that sort of media to connect and engage with our community and beyond? It's for the families. It's truly to give a sense of peace.β
- β’
Cold cases are inactive for three years
βSo for us, it's anything past three years that we haven't... For we have decided that's the mark. So three years. So any missing person, any homicide cases, any sexual assault cases. So we're taking a look at all of those cases.β
- β’
Podcasts humanize victims to drive leads
βAnd then I think when you listen to the podcast, it humanizes who that person is. I think when you listen to something, you want some sort of emotional connection to it. And we're able to get that by having the family be the ones that drive that for us about the victim of these different cases.β
- β’
EPD investigates and records in real-time
βOurs was we're actively investigating it and we're putting out that content as we're moving. I think that was that draw. That's the piece for me. That was the draw to know that you're actually working on this stuff.β
- β’
Empathy is essential for cold cases
βBut if you are missing that human element, that empathy that you show people, you miss the mark. And so getting the right people. And when you talk to these guys, it's going to come through. I mean, truly genuine.β

