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Fandom creates more value than passive impressions
โFandom is the true moat, whereas impressions are just a commodity that anyone can buy or hack.โ
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Unique frameworks differentiate creators from AI slop
โIf you want to be a durable creator, you need a proprietary framework that AI can't just replicate.โ
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SMS is emerging as the new email
โSMS is starting to feel like the early days of email where open rates and engagement are just insane.โ
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Pop-up newsletters effectively re-engage inactive subscribers
โWe use pop-up newsletters as a high-intensity bridge to bring churned readers back into the main list.โ
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Live streaming builds deep trust for B2B
โThere is something about the raw nature of live video that builds B2B trust faster than anything else.โ
