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“Roasting is really about showing someone you love them by making fun of the things they're most self-conscious about.”
— Jeff Ross

APR 7, 2026Matt McGarry and Ryan Carr

Is Mr. Beast The Next BuzzFeed?, SMS Is The New Email, Durable Creator Businesses

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Fandom creates more value than passive impressions
“Fandom is the true moat, whereas impressions are just a commodity that anyone can buy or hack.”
— Matt McGarry
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Unique frameworks differentiate creators from AI slop
“If you want to be a durable creator, you need a proprietary framework that AI can't just replicate.”
— Matt McGarry
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SMS is emerging as the new email
“SMS is starting to feel like the early days of email where open rates and engagement are just insane.”
— Chenell Basilio
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Pop-up newsletters effectively re-engage inactive subscribers
“We use pop-up newsletters as a high-intensity bridge to bring churned readers back into the main list.”
— Chenell Basilio
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Live streaming builds deep trust for B2B
“There is something about the raw nature of live video that builds B2B trust faster than anything else.”
— Host

MAR 24, 2026Joe Rogan

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Comedy serves as a vital tool for processing grief - Ross explains how his new special uses storytelling and 'roasting' his late ancestors to turn personal loss into a communal, therapeutic experience.
“Roasting is really about showing someone you love them by making fun of the things they're most self-conscious about.”
— Jeff Ross
•
The art of the roast is rooted in deep empathy - despite his reputation for biting wit, Ross argues that effective roasting requires a foundation of love and a shared understanding of human vulnerability.
•
Intimate storytelling is the next evolution of the comedy special - moving beyond simple joke-telling, the shift toward narrative-driven specials like 'Take a Banana for the Ride' allows for more profound emotional resonance with audiences.
“Roasting is really about showing someone you love them by making fun of the things they're most self-conscious about.”
— Jeff Ross

MAR 24, 2026Joe Rogan

•
Comedy serves as a vital tool for processing grief - Ross explains how his new special uses storytelling and 'roasting' his late ancestors to turn personal loss into a communal, therapeutic experience.
“Roasting is really about showing someone you love them by making fun of the things they're most self-conscious about.”
— Jeff Ross
•
The art of the roast is rooted in deep empathy - despite his reputation for biting wit, Ross argues that effective roasting requires a foundation of love and a shared understanding of human vulnerability.
•
Intimate storytelling is the next evolution of the comedy special - moving beyond simple joke-telling, the shift toward narrative-driven specials like 'Take a Banana for the Ride' allows for more profound emotional resonance with audiences.
“Roasting is really about showing someone you love them by making fun of the things they're most self-conscious about.”
— Jeff Ross

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